Primary Authority is a means of helping businesses prosper without compromising consumer protection from harm and fraud, by working with those that appreciate the value of the advice they receive. Local authorities willing to deliver tailored expertise can expect to see increased investment and employment within their local communities. As partnerships are established, councils also gain from access to better intelligence.
While the flexibility to adapt to local circumstances must be retained, eliminating inconsistent interpretation serves to enhance the credibility of all local regulators, as well as preventing unfair variations in the level of protection that the public receives. This supports the creation of a level commercial playing field, giving businesses more confidence to invest and grow.
Further benefits are detailed in Success for Local Authorities (PDF, 75 Kb)