Local newspapers
Local newspapers are a useful channel for attracting local candidates when recruiting
Advantages
- local press adverts reach a large pool of candidates
- they reach candidates already in employment
- they reach those who do not have regular internet access
- they are cheaper than advertising nationally
Disadvantages
- press adverts may only reach and/or attract a handful of qualified candidates
- designing and placing an advert can be time consuming
- reach may be restricted to readers of the newspaper, and to a particular local area
Cost
Cheaper than advertising nationally.
Length of the process
Can be a lengthy process.
Potential for discrimination
- adverts will be restricted to the paper's distribution area
- it may discriminate against those with visual impairments
Conclusions
Local newspapers can be useful for recruiting people within a particular local area and are relatively cost effective.
