National newspapers
National newspapers were the most popular traditional method way of recruiting. Technological developments are making them less dominant. Still a useful tool for reaching a large audience and widely used by candidates, most newspapers now have websites and proactive recruitment schemes, such as registering candidates’ CVs
Advantages
- newspaper adverts reach a large pool of candidates
- they reach candidates already in employment
- they reach those who do not have regular internet access
Disadvantages
- can be expensive
- limited to those who read a particular newspaper
- designing and placing an advert can be time consuming
Cost
Other recruitment channels may be more cost effective.
Length of the process
Can be a lengthy process.
Potential for discrimination
Adverts in national newspapers may not be seen by some lower socio-economic, ethnic minorities or religious groups. They may discriminate against those with visual impairments if there is no accompanying website or braille version.
Conclusions
Using national newspapers has the potential to reach a wide audience and may produce good response for particular specialist vacancies. However, it can be costly and time consuming.
