Specialist publications and journals

Advantages

• less expensive than advertising in national press
• they can reach specific professionals
• they can target qualified/experienced candidates

Disadvantages

Limited to the publication's readership.

Cost

Reasonable.

Length of the process

Variable.

Potential for discrimination

Discriminates against candidates outside the industry or profession. It may also discriminate against people who are visually impaired.

Conclusions

Using specialist publications and journals can be useful for reaching candidates who have specific skills or qualifications.

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